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Think your story needs to be brand new to be media-worthy? It doesn’t. You don’t need a totally original angle. You just need to know what makes your version of the story unique and highlight that to the journalist you are pitching to.
You’re doing all the right things in your business but you want more than what social media can offer you. You want visibility. You want to be seen as the expert. You want to reach the people who actually need what you do. PR is the natural

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I acknowledge the Traditional Owners of the land where I live and work, and their continuing connection to lands, waters and communities. I pay my respects to Aboriginal and Torres Strait Islander Elders past and present.

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